iPhones are incredibly helpful tools to have. Aside from being able to contact anyone you need at any time, there are thousands upon thousands of apps you can install that are custom-tailored to your lifestyle and needs.

Whether you have recently taken advantage of the help available at drug rehab facilities or you are trying to keep up with the demands of a hectic career, there are, no doubt, apps you use on a regular basis to help you reach your goals.

Sometimes, however, taking your iPhone with you wherever you go can be challenging. For example, a trip to an amusement park with water rides leaves you with two options. You could leave your phone with the ride attendant and hope no one steals it. Or, you could place your phone in a zip bag in your pocket and pray there isn’t a hole in the bag and your pockets are deep enough to contain it.

Enter the iPhone LifeProof Armband/Swimband

An iPhone accessory recently developed, called the Life Proof case, was designed to protect your phone from the rigors of daily life. Its sleek design was geared to maintain the small profile of your phone without adding bulk, while being tough enough to keep your phone from sustaining technology-busting damage from drops, falls, collisions,s, and contact with water.

While the case itself is an ingenious design, it still doesn’t address the problem of what to do with your phone when you need both hands and pockets are absent. The LifeProof Armband/Swimband solves this problem.

When you attach the band to your iPhone case and secure it around your upper arm, you are good to go wherever life takes you, even if it’s in the pool. Of course, you’ll probably want to get out of the water before accepting that call or checking your Facebook account, but the idea is solid.

The LifeProof Armband/Swimband is capable of accommodating arm sizes between 10 and 15.3 inches comfortably. It features a rugged design that is made to be as durable as the case itself but doesn’t let that worry you. This Armband is as comfortable as it is functional with a generous layer of thick padding that features textured silicone areas to eliminate slippage.

The fabric itself is water-resistant, making it ideal for workouts, skiing trips, or days by the lake. Tiny perforations make the band breathable, and any dampness dries quickly thanks to the Lycra composition.

Overall, this iPhone accessory is a must-have for anyone who enjoys an active lifestyle or would simply like the convenience and peace of mind knowing your expensive phone is protected from all of the elements. It can be a little heavy if you wear it all the time, but it’s a fair trade for those times no other practical solutions exist for safely keeping your phone with you.

  1. Pin This: Tips to Get You Pinning the Right Way

Ah, Pinterest — the place where you can pin (and re-pin) images a day in and out. If you haven’t jumped on the latest social media-Esque bandwagon, what are you waiting for?

No matter your business — whether you sell classroom furniture or fine jewelry, chances are you need to up the bar a little bit. Sure, your industry might be a little tentative towards change (after all, it took how long to change from “black” boards to white boards?) but fear not.

Engaging your customers via avenues they’re familiar with is a smart move. Of course, you have an active Facebook page (right?) but why stop there?

Pinterest is all about sharing images — which is exactly what you’re selling. Gone are the days when visiting a storefront was par for the course. Your customers are online and looking for the most knockout, utilitarian, and cost-effective products.

Staring Down a Blank Canvas

Much like school children facing a daunting book report, starting on Pinterest can seem overwhelming. You might stumble across other Pinterest pages (perhaps even your direct competitors) with a multitude of images. Don’t worry, we all have to start somewhere.

You have a database of your inventory — use it. This is a veritable smorgasbord of opportunity.

Upload your inventory with catchy, witty phrases, and don’t forget to include prices (unless price tags regularly change). In the beginning, the most important thing is to simply get out there.

Dust Off Those Marketing Skills

When’s the last time a marketing pro took a stab at refreshing your content, either web or hard copy? Can’t remember? If you have a marketing team, utilize it. If not, take advantage of the strongest writer on your staff.

Taking the time to create engaging content to go along with your pins is critical. Let’s face it, a lot of products may look the same. The selling point is the price and the content. What makes your prices or products better? Spell it out as simply and sweetly as possible.

Branch Out a Little

Plugging your products is paramount, but Pinterest isn’t meant to be a sales platform. Think about what potential customers want to see.

Share images of interesting, funny, classic, or flat-out strange classroom photos or pieces of art. Think about avenues to engage customers — whatever it takes to make them linger on your Pinterest page a little bit longer without delving into controversial territory.

Remember, your website is where your sales platform is. Pinterest and other sites like Facebook and Twitter are just a way to reel people in and let them know there’s a face to your company.

Pinterest is all about catching someone’s eye and making them want to share what they’ve stumbled upon.

  1. Guest Blogging: Newest Way to Grow Your Business

If you’ve always enjoyed writing and if you have a good grasp of spelling and grammar, you’re in the minority. A lot of people hate writing. These people often run into trouble because they need high-quality content for their blogs. A qualified guest author can be the answer to a prayer.

Although guest blogging jobs rarely pay very well, if, at all, your article will run with a brief biography and, more importantly, a link back to your company website. As people become familiar with your writing, you’ll start noticing an increase in your traffic and perhaps an increase in your sales as well.

Here’s how to go after a guest blogging gig.

Do Your Research

Find 15 to 20 blogs that look like they might be compatible with your goods or services. If your business teaches consumers mosquito control, for instance, you might want to focus on sites about camping, outdoor parties, travel, and other types of situations where mosquitoes are likely to put in an appearance.

Besides looking at the blog’s content, check to see if they use guest authors. Some blogs state their policy about guest posting on the landing page. Other times, you have to piece the information together.

For instance, if the blog has been in existence for a year and all the posts have been written by the same person, that blog might be a hard one to break into. Instead, look for blogs that feature guest posts a few times a month.

Contact the Blog Owner

Once you’ve done your research, it’s time to contact the blog owner about the post you would like to write. Explain why you chose this blog to approach and exactly how your topic fits in with the blogger’s purpose.

For example, you might say something like, “I’ve been following your blog for a while now, and I love the posts about camping out. Since mosquitoes and other flying insects typically plague campers, I wondered if you might be interested in a 500-800 word guest-written post about…”

A detailed lead-in like this makes it clear you have read the blog and you think you have something of value to contribute to it.

Make Several Contacts Each Week

No matter how carefully you craft your introduction, many blog owners won’t bother to read it, or they’ll send back a brief answer, “Sorry, not looking for guest bloggers right now” or “Topic doesn’t quite meet our needs.”

When this happens, don’t give up on guest writing. Instead, keep approaching more blogs. Eventually one will say yes.

As you get more assignments, you can add the experience to your original proposal (“I have written guest posts for…”) and this will encourage more blog owners to say yes.

Eventually, you’ll start getting clients who say things like, “I heard about your company from your guest post on the ABC blog.” Then you’ll know you’ve succeeded.

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